LERC

Logo Design

The Lean Enterprise Research Centre is the leading centre for lean thinking in Europe. They required a logo that reflected the values of the centre. The visual attributes of the LERC logo reflect the efficiency and flow of lean thinking while the uppercase letters speak with authority.

The LERC logo must accommodate a wide range of uses, from business cards signage. To meet all business needs, three logo configurations were designed. Newwave applied the logo to the website, stationary and adverts. We also created a logo usage guide for the centre so that through consistent use of the logo they might reinforce their values.

Client Location: Cardiff, Wales